On this page there’s 1 highlight (premium only) outlining what Bass Pro Shops are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1040 ‘Customer Info & Address’ annotated design examples.)
The screenshot was taken on March 27, 2012 and depicts Bass Pro Shops’ Customer Info & Address. In total, we’ve reviewed 38 of Bass Pro Shops’ page designs. To see them all, visit the full Bass Pro Shops UX case study.
Research Guideline #33
Importance: Detail · Single-Platform
Dig deeper: Underlying UX research
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