On this page there’s 13 highlights (premium only) outlining what Bass Pro Shops are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1040 ‘Customer Info & Address’ annotated design examples.)
The screenshot was taken on May 18, 2015 and depicts Bass Pro Shops’ Customer Info & Address. In total, we’ve reviewed 38 of Bass Pro Shops’ page designs. To see them all, visit the full Bass Pro Shops UX case study.
Research Guideline #160
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #196
Importance: Detail · Single-Platform
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Research Guideline #223
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #226
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #155
Importance: Essential · Single-Platform
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Research Guideline #224
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #193
Importance: Impactful · Single-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #223
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #161
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #184
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #156
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #70
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #225
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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