On this page there’s 13 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1199 ‘Payment’ annotated design examples.)
The screenshot was taken on May 4, 2016 and depicts REI’s Payment. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #674
Importance: Impactful · Multi-Platform
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Research Guideline #591
Importance: Detail · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #721
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #669
Importance: Essential · Single-Platform
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Research Guideline #594
Importance: Essential · Multi-Platform
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Research Guideline #582
Importance: Essential · Multi-Platform
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Research Guideline #577
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #584
Importance: Impactful · Multi-Platform
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Research Guideline #694
Importance: Essential · Single-Platform
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Research Guideline #587
Importance: Essential · Single-Platform
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Research Guideline #664
Importance: Detail · Multi-Platform
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Research Guideline #657
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #586
Importance: Impactful · Multi-Platform
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