On this page there’s 24 highlights (premium only) outlining what Rakuten are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 857 ‘Delivery & Shipping Methods’ annotated design examples.)
The screenshot was taken on May 26, 2016 and depicts Rakuten’s Delivery & Shipping Methods. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.
Research Guideline #613
Importance: Detail · Multi-Platform
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Research Guideline #655
Importance: Essential · Single-Platform
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Research Guideline #611
Importance: Essential · Multi-Platform
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Research Guideline #551
Importance: Impactful · Multi-Platform
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Research Guideline #586
Importance: Impactful · Multi-Platform
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Research Guideline #556
Importance: Essential · Multi-Platform
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Research Guideline #640
Importance: Impactful · Multi-Platform
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Research Guideline #689
Importance: Detail · Single-Platform
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Research Guideline #545
Importance: Impactful · Multi-Platform
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Research Guideline #568
Importance: Essential · Multi-Platform
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Research Guideline #734
Importance: Essential · Multi-Platform
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Research Guideline #553
Importance: Detail · Multi-Platform
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Research Guideline #552
Importance: Impactful · Multi-Platform
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Research Guideline #655
Importance: Essential · Single-Platform
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Research Guideline #583
Importance: Impactful · Multi-Platform
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Research Guideline #650
Importance: Essential · Multi-Platform
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Research Guideline #668
Importance: Detail · Multi-Platform
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Research Guideline #550
Importance: Essential · Multi-Platform
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Research Guideline #660
Importance: Essential · Multi-Platform
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Research Guideline #543
Importance: Impactful · Multi-Platform
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Research Guideline #544
Importance: Essential · Multi-Platform
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Research Guideline #547
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #548
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #579
Importance: Essential · Multi-Platform
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