On this page there’s 10 highlights (premium only) outlining what Target are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 857 ‘Delivery & Shipping Methods’ annotated design examples.)
The screenshot was taken on March 12, 2012 and depicts Target’s Delivery & Shipping Methods. In total, we’ve reviewed 87 of Target’s page designs. To see them all, visit the full Target UX case study.
Research Guideline #6
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
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Research Guideline #52
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #24
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #16
Importance: Essential · Single-Platform
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Research Guideline #11
Importance: Detail · Single-Platform
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Research Guideline #9
Importance: Impactful · Single-Platform
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Research Guideline #57
Importance: Essential · Single-Platform
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Research Guideline #5
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #53
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #52
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access