On this page there’s 30 highlights (premium only) outlining what Kohl’s are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 228 ‘Cross-Sells’ annotated design examples.)
The screenshot was taken on May 10, 2021 and depicts Kohl’s Cross-Sells. In total, we’ve reviewed 56 of Kohl’s page designs. To see them all, visit the full Kohl’s UX case study.
Research Guideline #601
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #600
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #602
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #603
Importance: Impactful · Multi-Platform
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Research Guideline #607
Importance: Impactful · Multi-Platform
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Research Guideline #608
Importance: Impactful · Single-Platform
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Research Guideline #689
Importance: Detail · Single-Platform
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Research Guideline #615
Importance: Essential · Multi-Platform
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Research Guideline #732
Importance: Essential · Multi-Platform
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Research Guideline #549
Importance: Detail · Single-Platform
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Research Guideline #623
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #624
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #620
Importance: Impactful · Multi-Platform
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Research Guideline #622
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #645
Importance: Impactful · Multi-Platform
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Research Guideline #650
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #633
Importance: Impactful · Multi-Platform
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Research Guideline #631
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #635
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #578
Importance: Detail · Multi-Platform
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Research Guideline #571
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #547
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #660
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #544
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #550
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #543
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #548
Importance: Essential · Multi-Platform
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Research Guideline #581
Importance: Essential · Multi-Platform
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Research Guideline #579
Importance: Essential · Multi-Platform
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Research Guideline #580
Importance: Essential · Single-Platform
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