On this page there’s 19 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 950 ‘Cart’ annotated design examples.)
The screenshot was taken on June 10, 2021 and depicts REI’s Cart. In total, we’ve reviewed 53 of REI’s page designs. To see them all, visit the full REI UX case study.
Research Guideline #607
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
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Research Guideline #608
Importance: Impactful · Single-Platform
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Research Guideline #601
Importance: Impactful · Single-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #600
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #602
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #603
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #732
Importance: Essential · Multi-Platform
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Research Guideline #620
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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Research Guideline #624
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #622
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #645
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #549
Importance: Detail · Single-Platform
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Research Guideline #623
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #631
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #633
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, 1 extra image, Underlying UX research
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Research Guideline #635
Importance: Detail · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 2 extra images, Underlying UX research
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Research Guideline #673
Importance: Essential · Single-Platform
Dig deeper: Implementation breakdown, 2 extra images, Underlying UX research
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Research Guideline #578
Importance: Detail · Multi-Platform
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Research Guideline #581
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, Underlying UX research
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