On this page there’s 14 highlights (premium only) outlining what Amazon are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 950 ‘Cart’ annotated design examples.)
The screenshot was taken on May 25, 2016 and depicts Amazon’s Cart. In total, we’ve reviewed 90 of Amazon’s page designs. To see them all, visit the full Amazon UX case study.
Research Guideline #607
Importance: Impactful · Multi-Platform
Dig deeper: Underlying UX research
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Research Guideline #608
Importance: Impactful · Single-Platform
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Research Guideline #602
Importance: Impactful · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #603
Importance: Impactful · Multi-Platform
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Research Guideline #549
Importance: Detail · Single-Platform
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Research Guideline #732
Importance: Essential · Multi-Platform
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Research Guideline #579
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #623
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #624
Importance: Detail · Multi-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
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Research Guideline #620
Importance: Impactful · Multi-Platform
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Research Guideline #645
Importance: Impactful · Multi-Platform
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Research Guideline #622
Importance: Essential · Multi-Platform
Dig deeper: 1 extra image, Underlying UX research
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Research Guideline #579
Importance: Essential · Multi-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #578
Importance: Detail · Multi-Platform
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