On this page there’s 5 highlights (premium only) outlining what Nike are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 950 ‘Cart’ annotated design examples.)
The screenshot was taken on May 13, 2015 and depicts Nike’s Cart. In total, we’ve reviewed 98 of Nike’s page designs. To see them all, visit the full Nike UX case study.
Research Guideline #208
Importance: Impactful · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #127
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, 1 extra image, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #104
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #140
Importance: Detail · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access
Research Guideline #180
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
This content is only available in Baymard Premium — get full access