On this page there’s 2 highlights (premium only) outlining what Thermo Fisher are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 ‘Account Selection’ annotated design examples.)
The screenshot was taken on December 9, 2020 and depicts Thermo Fisher’s Account Selection. In total, we’ve reviewed 42 of Thermo Fisher’s page designs. To see them all, visit the full Thermo Fisher UX case study.
Research Guideline #1100
Importance: Essential · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, 1 extra image, Underlying UX research
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Research Guideline #640
Importance: Impactful · Multi-Platform
Dig deeper: Implementation breakdown, UX advice, Underlying UX research
This content is only available in Baymard Premium — get full access