On this page there’s 3 highlights (premium only) outlining what REI are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 1012 ‘Account Selection’ annotated design examples.)
The screenshot was taken on March 20, 2012 and depicts REI’s Account Selection. In total, we’ve reviewed 58 of REI’s page designs. To see them all, visit the full REI UX case study.
