On this page there’s 2 highlights (premium only) outlining what JCPenney are doing right and wrong. (Tip: use the arrows above or on your keyboard to navigate all 893 ‘Account Selection’ annotated design examples.)
The screenshot was taken on April 7, 2015 and depicts JCPenney’s Account Selection. In total, we’ve reviewed 59 of JCPenney’s page designs. To see them all, visit the full JCPenney UX case study.
Research Guideline #180
Importance: Essential · Single-Platform
Dig deeper: Editor’s note, Underlying UX research
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Research Guideline #179
Importance: Essential · Single-Platform
Dig deeper: Underlying UX research
This content is only available in Baymard Premium — get full access